Our Brand Audit is a Six-Point system that is geared towards analyzing your brand from the outside in. Our Strategy is designed to look extensively at every aspect of your brand to see how we can truly optimize greater response and returns on results.
Why Should You Get Our Brand Audit?
You want your business to shift to the next level, but your brand and messaging is keeping your momentum in first gear.
Your Message, Service or Product is unique, but the way your brand story presents itself is not strong enough to stand out in a crowded space.
Your brand isn’t clearly defined, and you need a team of passionate professionals to focus on helping you grow and succeed.
The Deliverables of the Six-Point Brand Audit:
We Audit Your Logo:
Your logo is the most viewed piece about your brand story. It is one of the most memorable things people think of and relate to when they think of your brand. Your logo is only a piece of the massive picture that is your brand.
We Audit Your Colors:
Color is a key factor to the world of branding, web design & advertising. Not only that it brings in depth and emphasis to your story but also creates the mood, tone and feel. Our goal is to evaluate how you are using color and how we can optimize using color to help convert leads to sales.
We Audit Your Fonts and Typography:
Every typeface has a voice and a personality. What type of personality are you trying to portray with your brand? What type of narrative voice do you want your story to be told in? This voice can determine what type of audience you are attracting whether it’s a voice for the masses or a more niche market like the high end market.
We Audit Your Webspace:
Your website is your online real estate that shares your brand and message with the world. Is your story being told as clearly as you want it to be? Is it fully mobile adaptive and optimized to convert leads and sales? We evaluate every aspect including photos, videos, images, lead magnets, email marketing platforms and more. In summary, we audit the story that you’re telling with your online presence.
We Audit Your Brand Personality and Supporting Collateral:
Your design collateral continue to tell your story. We want to ensure that everything is cohesive and consistent. The goal is to make sure that your brand is telling the same story throughout. Your brand and supporting collateral create a personality and a voice. Are you attracting your true “tribe”? This is how we find out.
We Audit Your Overall Brand Positioning:
Most importantly, how is your brand really positioning you in your industry? We provide a great amount of value by being able to look at everything subjectively rather than personally. This requires a team of passionate and professional brand story tellers to accomplish.
